There are many reasons for that. The scope change, the team change, the manager change,…
One of my projects almost falls into that hole. In October 2019, I started to redesign the listing detail page for the desktop web. I spent lots of time brainstorming, ideate, discussed, debated, presented, user research. 3 months later, I had the best design. I was so proud of that design.
I thought it would be the next thing team want to implement. But sadly, my team picked another project to build first. They said that one has a bigger impact, and so on…
So the new design has stayed in the backlog for more than half a year. Luckily, in November 2021, a new web engineer joined our team. We have more people, the new design was selected to build!
I’m thankful for my new web engineer and my patience.
After more than 3 months of building, we released that new design with an A/B test. It’s not fair to do an A/B test with many things that have changed. But in a big organization, we need data to prove whether new changes are good or bad.
I’m very excited to see the result. But first, take a look at the old and the new design to see it looks.
![listing detail old listing detail old](/static/194bd56808643b5679c219b04b5876fa/7abe2/listing-detail-old.png)
![listing detail new listing detail new](/static/063d7ddf70b051546bebb59abfd88bfd/7abe2/listing-detail-new.png)
![listing detail 3 listing detail 3](/static/246c0cd3cf3bda787fb52939d2e14ef0/7abe2/listing-detail-3.png)
![listing detail 4 listing detail 4](/static/1fbac029a73792d45cb6b1965e6fca22/7abe2/listing-detail-4.png)
![listing detail 2 listing detail 2](/static/a7d9d47131aacf0bdaa52ecbf0864dc3/7abe2/listing-detail-2.png)
![listing detail 1 listing detail 1](/static/f08e47bbaa01d6434ac81a144f86e7dd/7abe2/listing-detail-1.png)
![listing detail 5 listing detail 5](/static/173dc30dad375da5d24bb5f1cf5e6410/7abe2/listing-detail-5.png)
Looking forward to the result and next iterations.